Rewriting URLs for SEO

Chapter 3 of SEO Best Practice: Technical Optimisation

SEO practitioners may need to carry out URL rewrites to avoid duplicate content, redirect URLs or solve other problems. This chapter looks at how to do URL rewrites on the two main types of web server.

By Econsultancy

21 minute read

Rewriting URLs may be necessary to avoid duplicate content or create redirects. This chapter outlines how SEO practitioners can perform them. It covers:

Directives: Directives are pieces of code that tell search engines how to crawl and index sites. What directives are supported by the Apache http web server, and what do they do?
How to solve canonical problems: Sites with resources that can be assessed through different URLs may encounter duplicate content problems. How can SEO prevent such problems with URL rewrites?
Serving specific browsers: With URL rewrites, it is also possible to serve different pages for different browsers. How can SEOs implement this setup?