How to Create a Digital Advertising Plan

Chapter 4 of The Fundamentals of Digital Advertising

From drawing up the campaign brief through to optimisation and execution, this chapter provides marketers with a comprehensive guide to creating an effective digital advertising plan.

By Econsultancy

19 minute read

There are a number of essential steps that marketers must follow in order to develop an effective digital advertising plan, with multiple considerations for each. This chapter provides an overview of:

The fundamentals: The importance of being clear about the objectives of a campaign and the important elements that should go into the brief.
Targeting and execution: Key considerations for choosing the right media platforms and using data to reach audiences online.
Feedback and measurement: Why testing and learning is fundamental and the elements of a campaign that should be tested.