HTML Markup and SEO

Chapter 10 of SEO Best Practice: Technical Optimisation

SEOs can enhance a webpage’s HTML to help web crawlers find specific information about a page in order to display it. This chapter looks at some of the different types of HTML markup and how to use them.

By Econsultancy

6 minute read

A webpage’s HTML can be enhanced with markup, which helps web crawlers identify specific information about the page. This chapter outlines several different types of markup and how to implement them. It covers:

Markup for social platforms: Facebook’s Open Graph and X’s Cards can help increase exposure of profiles on those social platforms.
Title and meta description tags: Title and description tags can ultimately appear in the search engine results pages (SERPs).
Structured data: Search engines are increasing support for a range of structured data types, which can be used by the search engines to create rich snippets and enhance a page’s listing in the SERPs.