Implementing Marketing Automation

Chapter 5 of the Marketing Automation Best Practice Guide

After building the strategic groundwork for marketing automation, the organisation may then take the eight steps to implementing the programme. This chapter outlines each of the steps in turn.

By Econsultancy

17 minute read

After laying the strategic foundations for automation, the business may progress to implementation. This chapter outlines the eight key steps to implementing a marketing automation strategy. It covers:

Goal setting: What is best practice when it comes to setting and defining goals for the marketing automation strategy? What are the most common top-level goals for marketing automation among marketers?
Data: Before launching a new marketing automation system, what five steps must marketers take to ensure the data they have is fit for purpose?
Optimisation: What metrics can be used on an ongoing basis to monitor the effectiveness of the marketing automation strategy?