Integrating Email Marketing into Server-Side Processes

Chapter 7 of Communications Strategy in Email Marketing

Marketers should aim to build a communications strategy that considers email alongside other channels and processes. This chapter discusses email integration with social media, chatbots and other touchpoints.

By Kath Pay

8 minute read

Integrating email with other channels in an organisation’s digital communications mix is an important part of developing a comphrehensive communications strategy. This chapter covers:

Mobile apps and chatbots: How can marketers include the subtle customer touchpoints generated by apps and AI chatbots in their email strategies?
Social media: How can brands harness their already-engaged social audiences to grow their email lists and proprietary customer data?