Interpreting data is just as important as collecting it accurately. This chapter of Econsultancy’s Fundamentals of Marketing Measurement and Analytics Best Practice Guide outlines:
Methods: What the common trends and best practice for approaching analysis are and why there is no one-size-fits-all approach.
Application: Some of the key tools, technology and techniques to help with data analysis and visualisation.
Effective communication: How to effectively communicate insights with the rest of the organisation.