As an essential part of many people’s lives today, digital media has become an especially effective way to reach consumers. This chapter of Econsultancy’s Fundamentals of Digital Advertising guide includes:
- The opportunity: What does the current digital advertising landscape look like and how is it projected to grow?
- The basics: An overview of the most common types of digital advertising and their unique benefits.
- The challenges: Some of the key digital advertising challenges and how to overcome them.