An Introduction to International and Multilingual Paid Search

Chapter 10 of Paid Search Set Up

With numbers of internet users around the world continuing to grow, there is a widening arena for corresponding growth in international paid search. This chapter provides an introduction to the opportunity for businesses in this area.

By Econsultancy

10 minute read

As the number of internet users around the world continues to rise year on year, the arena for international growth in paid search is also increasing. This report explores some of the worldwide opportunities for expansion across a range of territories and languages. It covers:

Global opportunities: Research indicates more than half of the world’s population is online. What is the business case for launching an international paid search campaign?
International search engines: Which platforms are Google’s main competitors in selected regions, and what are the key similarities and differences between the various search engines?