Technical SEO can be the difference between a brand’s website ranking well and not ranking at all. This chapter introduces the practice of technical SEO, including what it entails, why it is so important and how much time brands should commit to getting it right.
An Introduction to Technical Optimisation in SEO
Chapter 1 of SEO Best Practice: Technical Optimisation
Technical SEO is like the engine of a website. It does not matter how good the carriages of on- and off-page SEO are – if technical SEO does not work, the train will not move. This chapter provides a primer to technical SEO and getting it right.
By Econsultancy
10 minute read