Key Changes in SEO Since 2020

Chapter 3 of SEO Best Practice: The Fundamentals

The field of search engine optimisation changes rapidly in line with emerging technologies and evolving user behaviour. This chapter outlines the most significant changes SEO has seen in recent years, both to the SERPs and in the industry at large.

By Econsultancy

14 minute read

Changes to SEO come thick and fast, and show no sign of slowing. This chapter focuses on the key changes Google has made to its search engine results pages, as well as shifts in the industry that have an impact on SEO best practice. It covers:

Page titles: Google has been changing page titles in search results to make them match the search query better. How should marketers write title tags to take advantage of this strategy?
Images: Any images on webpages will automatically appear in Google Images, as long as they are crawlable, though certain types of images may be omitted from search results. What kinds of images must consumer brands post to their product pages for the best chance of appearing in search results?
Ongoing updates: The discipline of SEO is constantly changing. How can marketers stay on top of this rapidly evolving practice to ensure their sites remain as optimised as possible?