Landing Page Testing

Chapter 5 of SEO Best Practice: Landing Page Optimisation

To ensure landing pages are helping the brand reach business goals, it is important to continually test their performance. This chapter describes how to test landing pages using free or paid-for tools.

By Econsultancy

7 minute read

Each landing page on a website, no matter where it is designed to appear in the buyer’s journey, must do two things: provide valuable content and assist conversions. This chapter describes how to test the performance of landing pages to allow for optimisation. It covers:

How testing works: There is no true ‘best practice’ in landing page optimisation – what works for different landing pages will change as audiences, circumstances, even sectors change, so continual testing is key. How do successful businesses work out the best approach?
Tools for testing: There are many testing tools on the market, some of which are not only aimed at landing page optimisation but provide a complete optimisation toolkit. What free and paid-for tools should search marketers consider?