Layout and Creative in Email Marketing: A Summary

A summary of best practice for layout and creative in email marketing

The design of an email should be guided by the need to persuade subscribers to click and convert. This summary outlines key points from Econsultancy’s best practice guide on layout and creative in email marketing.

By Kath Pay

4 minute read

Good email design motivates subscribers to covert by propelling readers on to the next step in the customer journey. This summary acts as an introduction to Econsultancy’s guide to effective layout and creative in email marketing. The guide covers:

Email templates: Master templates form the basis of a variety of message types, helping to ensure designs render correctly across different email clients.
Accessibility: Marketers must take a number of accessibility considerations into account to make to ensure their emails meet the needs of all readers.
Principles of design: Persuasive design relies on visual cues and the careful placement of elements with the body of a message.