Content Marketing and SEO

Chapter 2 of SEO Best Practice: Link Building

The goals of SEO and content marketing are similar in that they seek to boost awareness and visibility with quality, useful trustworthy content. This chapter describes how search marketers can bring the disciplines together in order to build links.

By Econsultancy

25 minute read

The disciplines of content marketing and SEO work together to an extent, with the former concerned with the creation and publication of content to engage an audience and the latter looking for the topics audiences are interested in. This chapter considers how content marketing and SEO intertwine, covering:

Creating unique and valuable content: Content that organically attracts links is important for any marketer. What are the most engaging types of content that marketers should consider creating for their site?
Link gap analysis: With link gap analysis, brands can identify sites that link to its competitors but not its own site. What tools can search marketers use to conduct link gap analysis?
Working with writers and bloggers: Finding writers or bloggers who want to write about the brand can be an excellent way to raise awareness as well as gain links. How do marketers find the right bloggers or journalists to post about them or their products?