Getting the best results from Shopping campaigns starts with a solid strategy and careful implementation, but advertisers can also make use of advanced features to refine their campaigns. This chapter looks at some of these features. It covers:

  • Merchant promotions: Allowing advertisers to set up a promotion across a set of products, what are some of the key considerations for this feature?
  • Local inventory ads: How does this ad type help physical retailers to drive in-store conversions, and what are its main benefits?
  • Ad placements: With different locations including image search and YouTube, how can advertisers ensure they select the most effective placements?