Managing International and Multilingual Paid Search

Chapter 11 of Paid Search Set Up

Paid search success in different global markets will require local approaches that consider the cultural context while putting the customer experience front and centre. This report discusses how this can be achieved.

By Econsultancy

10 minute read

There are many factors a business needs to consider before deciding whether to advertise internationally. This report discusses the practical considerations that must be kept in mind when launching a paid search campaign in a new market.

International strategy: From the localisation of website content to legal and compliance issues, what should advertisers research before entering a new market?
Tools and resources: With an assortment of resources available, what are the key tools that can help marketers plan and build new international campaigns?