Marketing automation – the software or set of processes that can automate marketing actions – can help support business objectives by improving efficiency and the customer experience. This chapter summarises the key steps brands must take to implement marketing automation, also considering the benefits and challenges involved.
Marketing Automation: A Summary
A summary of marketing automation best practice
Businesses that have implemented marketing automation experience greater efficiencies, are able to work at a greater scale, and can expect happier customers. This chapter outlines the key steps towards implementing marketing automation, as given in Econsultancy’s Marketing Automation Best Practice Guide.
By Econsultancy
3 minute read
