How to Measure Digital Advertising

Chapter 5 of The Fundamentals of Digital Advertising

The ability to measure the performance of digital campaigns is central to effective advertising. This chapter provides an overview of measurement techniques and how to overcome potential challenges along the way.

By Econsultancy

20 minute read

Understanding how best to measure digital advertising is fundamental if campaigns are to be successful. This chapter provides an overview of:

Effectiveness techniques: How marketers can choose the right measurement approach and key techniques for each.
Challenges: The most common measurement challenges and ways to overcome them.
Data: The changing role of data and how to utilise first- and zero-party data in the absence of third-party cookies.