Measurement in Ecommerce: A Checklist

Chapter 4 of Ecommerce Best Practice: Measurement

Advancements in technology provide marketers greater opportunities to understand their customers through data. This chapter considers the future of measurement in ecommerce before outlining the key takeaways for marketers optimising their ecommerce measurement strategy.

By Neil Perkin

2 minute read

This research has given an overview of considerations for marketing teams looking to optimise their ecommerce strategy with the smart use of data, but what does the future hold, and how will advancements in technology have an impact on the practice?

This chapter looks at the drivers set to transform measurement in ecommerce in the near future, outlines the key takeaways of the research, and provides a checklist to help marketers get started.