Many brands have taken to Instagram to build on their visual brand, connect with fans and attract followers. This chapter outlines Instagram’s most popular features, including Reels and Stories, and how brands can use them in their marketing. It covers:
- In practice: The world’s biggest brands leverage the platform to post content that is both innovative and on trend. What can marketers do to build a successful visual brand on Instagram?
- Creating conversions: Instagram Shopping creates a connection between product discovery and conversion. What steps can brands take to sell merchandise on the platform?
- Video: With Instagram Reels, brands can elevate their video content with special effects and access insights to determine the most impactful content. What do marketers need to know before using Instagram Reels?