This chapter outlines key considerations for organisations looking to deliver effective B2B digital experiences, including:
The ecommerce opportunity: Why ecommerce provides a key opportunity for B2B businesses and how to meet buyer needs and expectations online.
Customer-centricity: Why having a customer-obsessed culture is fundamental and the importance of having a good omnichannel experience.
Convergence of B2B and B2C: How B2B and B2C are converging and how B2C practices can be applied to B2B.