Overview of the Current Challenges in Digital Advertising

Chapter 6 of The Fundamentals of Digital Advertising

From minimising risk and establishing brand safety requirements to compliance with privacy regulations, this chapter explores how marketers can navigate challenges associated with digital advertising.

By Econsultancy

11 minute read

As the digital advertising landscape evolves, so too do the challenges marketers must work to overcome. This chapter explores the key issues facing marketers today, including:

Brand safety: How to mitigate risks associated with brand safety and the tools that can help.
Data privacy: An overview of privacy regulation and how marketers can ensure compliance.
Transparency: Considerations around supply chain transparency and practical ways to improve it.