Paid Search Basics: A Summary

Paid search is an important channel in the digital marketing mix, serving as an entry point in many customer journeys. This summary presents key learnings from Econsultancy’s guide on the fundamental elements of this topic.

By Econsultancy

2 minute read

Marketers aiming to develop successful paid search strategies must familiarise themselves first with the channel’s fundamental elements and should also ensure they keep abreast of the rapid pace of change in the space. This summary provides key learnings from Econsultancy’s guide to this topic, including:

Paid search evolution: With a rolling stream of updates, how can marketers keep ahead of the curve?
Paid search statistics: How many searches per month are typically processed by the two major search engines, Google and Bing?
Position in the marketing funnel: What makes paid search so important for businesses hoping to succeed in digital marketing?