Many different platforms and campaign types, all with a high degree of customisation, are covered by the paid search umbrella. As such, it is essential to begin by developing an approach that considers budgets, business goals, networks and ownership. This summary is a primer to Econsultancy’s guide on planning and strategy for paid search, introducing the key areas involved, including budget and bidding strategies, which are two of the most important aspects of paid search.
Paid Search Planning and Strategy: A Summary
Establishing a strategy for paid search is a vital first step to take before setting up accounts and structuring campaigns. This summary acts as an introduction to Econsultancy’s guide on developing a strategy for paid search.
By Econsultancy
2 minute read
