Retail Media: A Checklist

A checklist of best practice for retail media strategy and execution

Retail media presents brands with a growing opportunity to reach consumers with high-purchase intent. This checklist summarises key best practice guidance on developing and executing a retail media strategy.

By Neil Perkin

3 minute read

Econsultancy’s Retail Media Best Practice Guide provides advice on strategy, execution and measurement. This checklist acts as a summary of key points and areas of focus for brands looking to take advantage of the evolving retail media opportunity.

From understanding the landscape and the different retail media networks available to building a full-funnel approach to execution, advertisers can use this checklist as a jumping off point to ensure they derive maximum benefit from retail media.