Retail Media Networks

Chapter 2 of the Retail Media Best Practice Guide

The retail media landscape has been growing at pace as more brands capitalise on the opportunity it presents and retailers expand their offerings in response. This chapter looks at the different networks available and gives key examples to illustrate each type.

By Neil Perkin

10 minute read

The accelerated growth of retail media has led to a growing number of networks. These can be broadly categorised into six types, from giant ecommerce marketplaces to sector-specific networks, such as those that specialise in hospitality. This chapter maps the retail media landscape and explains the different network categories. It covers:

Network examples: The online behemoth Amazon is a well established ecommerce marketplace network, while rapid delivery apps such as Uber Eats and DoorDash represent the q-commerce players emerging onto the scene.
Omnichannel retailers: The likes of Walmart, Target and Tesco have mature network offerings with access to vast amounts of shopper data.
Technology platforms: Many retailers have partnered with technology platforms to power their retail media offerings and provide sophisticated capabilities.