Retail Media Strategy

Chapter 4 in the Retail Media Best Practice Guide

Forming a robust retail media strategy involves several key stages, from establishing internal ownership to defining objectives and selecting the right platform partners. This chapter looks at how brands can set themselves up for success.

By Neil Perkin

24 minute read

The successful execution of retail media strategy will depend on the strength of the foundations on which it is based. This chapter outlines the key considerations involved in developing a retail media strategy. It covers:

Ownership: As a nascent channel, ownership for retail media can often be fragmented within organisations, so how can brands ensure a joined-up approach?
Situational analysis: Which products hold the greatest potential for growth? Which customers present the largest opportunity? These are just some of the questions that will need answering with sound analysis.
Partnerships: With retail media, a key part of setting up for success is selecting the right platforms and partners to work with.