SEO Reporting

Chapter 6 of SEO Best Practice: Measuring Performance

SEO practitioners can create reports in their analytics platform, granting different stakeholders visibility on how the website its performing in relation to various objectives. This chapter outlines best practice for tracking goals and events.

By Econsultancy

15 minute read

Reporting is an effective way to communicate the impact SEO campaigns are having on the business. It is a key part of the SEO practitioner’s role. This chapter outlines the best practice for reporting. It covers:

Defining requirements: Each stakeholder will have slightly different needs for their reports. What key questions should SEO practitioners ask to ensure they can tailor each report to the reader’s specific requirements?
Goal and event tracking: It is possible to track certain goals and events and what leads to them using the analytics platform. How are these set up, and how can SEOs draw insights from them?
Essential SEO reports: SEOs can create reports in Google Analytics for a variety of different needs. What are some of the most commonly used reports for SEO on the platform?