With paid social, brands have an opportunity to reach a large and engaged audience at all parts of the customer journey. This chapter summarises the key steps advertisers must take before launching a social media advertising campaign, from planning and benchmarking, via segmentation and targeting, through to creative best practice.
Social Media Advertising Strategy: A Checklist
Chapter 5 of the Social Media Advertising: Strategy Best Practice Guide
Social media is a rapidly evolving space, with platforms consistently innovating new ways for brands to monetise their audiences. This chapter takes a look at how the social media space may continue to evolve before providing a summary of the guide’s key points.
2 minute read
