Social Media Advertising Technology

Chapter 6 of the Social Media Advertising: Basics Best Practice Guide

As new digital innovations emerge, the pace of change in social media advertising is rapid. This chapter takes a look at the key technologies shaping the paid social landscape.

By Nicola Smith & Michelle Goodall

9 minute read

As social media platforms continue to pioneer technologies in the digital space, the pace of change is rapid. This chapter highlights some of the most impactful technologies in the social media advertising space, covering:

Machine learning: What important roles are machine learning poised to play in digital advertising?
Advertising copy: How can marketers use AI to help create engaging copy that resonates with the audience?
Augmented reality: How are different kinds of brands using AR in their advertising strategies?