Social Media Advertising Tools

Chapter 5 of the Social Media Advertising: Basics Best Practice Guide

The right set of tools can help a social media advertising strategy run more smoothly. This chapter looks at the kinds of tools marketers should consider.

By Nicola Smith & Michelle Goodall

7 minute read

Running many campaigns across multiple social media platforms at the same time can be extremely time consuming and resource intensive. Thankfully, there are a range of tools marketers can use to help manage their ad campaigns as well as provide audience insights. This chapter looks the types of tools marketers should consider, covering:

Social listening: How can social listening tools help make campaigns more engaging, relevant and timely?
ROI: What kinds of tools do advertising teams need to understand the return on their media spend?
Going beyond Google Analytics: What are some tools marketers can use to bridge the gaps in analytics left by GA?