The aim of this guide is to help marketers understand the scope, opportunities, risks, and time and resource required to create an effective and sustainable social media strategy. This checklist summarises the key steps organisations must take when launching their strategy.
Social Media Strategy: A Checklist
Chapter 9 of the Social Media Strategy Best Practice Guide
Organisations looking to reap the rewards of a social media presence must first ensure they have a robust strategy in place. This chapter provides a checklist so that marketers can get started.
4 minute read
