Social Media Strategy: A Summary

A summary of social media strategy best practice

A good social media strategy can transform organisations’ ways of working as well as the relationships they have with their customers and stakeholders. This summary covers the key points from Econsultancy’s Social Media Strategy Best Practice Guide.

By Michelle Goodall

5 minute read

For many organisations, social media has been transformative. Getting it right requires a very mixed skillset, calling upon the capabilities of excellent communicators, community and content specialists, as well as data and ecommerce professionals.

This summary details the key points that are covered in Econsultancy’s Social Media Strategy Best Practice Guide, providing marketers the context and a firm starting point for creating an effective social strategy for their brand.