Summary of Social Media Platform Ad Options

Chapter 4 of the Social Media Advertising: Basics Best Practice Guide

Each of the main social platforms offers brands different ways of reaching their customers. This chapter summarises the different ad formats available on Facebook, Instagram, X, Snapchat, LinkedIn, Pinterest, TikTok and YouTube.

By Nicola Smith & Michelle Goodall

41 minute read

There are a range of ad options available to advertisers – the right ones to use will depend on the audience and campaign goals. This chapter summarises the different ad formats available to advertisers on each of the main social media platforms, at time of publication. It covers:

B2B on social: Which self-serve ad options are available to advertisers looking to reach B2B customers on different social platforms, including Facebook, Pinterest and LinkedIn?
Examples from major brands: How are different brands using the ad options on different social platforms?
Premium ad options: Which premium ad formats are available, and how can brands use them to play a key role in major campaigns?