In a technical audit, a website is comprehensively analysed to identify potential problems as well as opportunities for improvement. This chapter provides two checklists to help search marketers carry out a site audit and monitor performance on an ongoing basis. It covers:
- What to test: A technical audit involves testing various elements of a website, from links to tags to site speed.
- What to monitor: Unnoticed technical problems can have an impact on site performance.
- Tools: Search marketers have a wide range of tools available to them to help monitor websites and can experiment to find a set that best suits the business.