Third-party marketplaces aggregate products from multiple brands and suppliers, and can operate in both B2C and B2B scenarios, offering many brands a valuable and scaled route to market. This chapter defines third-party marketplaces, also covering:

  • Types of marketplace: What are the two main types of marketplace and what characterises them?
  • The opportunity: How can brands – both B2C and B2B – benefit from selling on marketplaces?
  • Strategy: What are the most important steps brands should take when setting up on a third-party marketplace?