Third-party Marketplaces

Chapter 5 of Ecommerce Best Practice: Generating Demand

With their scale, range and focus, third-party marketplaces offer routes to market that benefit both the brand and the customer. This chapter considers the two main types of marketplace as well as the benefits of selling on them.

By Neil Perkin

7 minute read

Third-party marketplaces aggregate products from multiple brands and suppliers, and can operate in both B2C and B2B scenarios, offering many brands a valuable and scaled route to market. This chapter defines third-party marketplaces, also covering:

Types of marketplace: What are the two main types of marketplace and what characterises them?
The opportunity: How can brands – both B2C and B2B – benefit from selling on marketplaces?
Strategy: What are the most important steps brands should take when setting up on a third-party marketplace?