Placing users at the centre of the design process helps businesses to have a greater understanding of consumer needs, priorities and expectations. This chapter of Econsultancy’s UX and Interaction Design Best Practice research includes:
- Explanations: How UCD differs from ‘design thinking’, what it aims to understand about the user and how it can inform decision-making.
- The key principles of UCD: What the nine basic principles of user-centred design are and why they must be weaved into all stages of the design process.
- UI tools: Simple actions businesses can take to instantly improve the user experience.