The Business Case for UX and Interaction Design

Chapter 2 of the UX and Interaction Design Best Practice Guide

A great user experience can transform organisations as well as products. This chapter provides insight on why and where user experience is important and how to win the support of senior leaders and the wider business.

By Will Grant & Steffan Aquarone

12 minute read

A strong user experience can transform businesses. This chapter of Econsultancy’s UX and Interaction Design Best Practice Guide explores:

The opportunity: Why having a solid understanding of UX and how to apply it gives businesses a competitive advantage.
The benefits: How improving user experience can help protect organisations against new entrants and increased competition, and how to build a UX team for success.
The challenge: How can marketers showcase the benefits of UX and win the all-important buy-in from the C-suite?