UX and Interaction Design: A Summary

A summary of UX and interaction design best practice

There is a lot marketers and ecommerce professionals can learn from the discipline of UX. This summary outlines key findings from Econsultancy’s UX and Interaction Design best practice research.

By Will Grant & Steffan Aquarone

2 minute read

Focusing on the needs of the user is essential for businesses to stand out amid increased competition. This research summary outlines key considerations for professionals whose work brings them into contact with UX, including:

The opportunity: Why organisations that place experience at heart of decision-making are better-placed to create high-quality user experiences.
The challenges: As organisations evolve and adapt to keep up with the pace of change, cultural and structural changes may need to be made. How can businesses ensure there is a shared understanding of UX?
The role of data: Having good quality data can make all the difference between good and bad UX. How can UX professionals gather and use data effectively?