Video and audio advertising offers advertisers exciting and flexible opportunities to broaden their reach and target audiences via YouTube and Google Display Network. This chapter discusses both of these ad types. It covers:

  • Opportunities: How can video and audio ads benefit advertisers and what are the specific opportunities for each type?
  • Ad formats: What are the six key types of video ad format and which campaign objectives are they most suited to?
  • Best practice: What best practices can advertisers follow to ensure their video and audio messaging leaves a positive lasting impression with target audiences?