Internet monitoring group Hitwise has declined to comment on reports it has put itself up for sale for a whopping £180m.

The firm, formed by Australian entrepreneurs Andrew Barlow and Adrian Giles in 1997, is believed to have recruited Deutsche Bank to advise on a potential sale, according to a report in The Telegraph.

As well as Barlow and Giles, Hitwise’s investors include VC firms Allen & Buckeridge and Insight Venture Partners.

The newspaper said various potential buyers had been contacted, including media groups and VC firms. A spokeswoman for the company declined to comment.

Meanwhile, Khalil at Unanimis has strongly denied a report in the same story that his ad network is being put up for sale at £20m. He did give us a comment but it’s unprintable…