Research

Econsultancy offers comprehensive research into digital marketing and ecommerce which provides all the information you are likely to need, and all from a central, easily accessible source. Whether you are looking for up to the minute data on market trends or informative guides on business strategies, you will find it with Econsultancy. We collate all the relevant intelligence on your behalf, saving you time and effort and allowing you to concentrate on the needs of your business.

Who can benefit from this research?

Econsultancy’s research is intended for users in all industries, and are categorised for beginner, intermediate and expert levels. As a business professional, you need immediate access to the bigger picture, and with Econsultancy on your side you will be able to absorb all the necessary information that allows you to remain as competitive as possible, and to stay one step ahead of your rivals.

In the modern commercial environment, market trends are constantly changing, and Econsultancy’s research allow business leaders to interpret these trends and to take advantage of them. For example, marketing campaigns can be adapted to include recent innovations that have been shown to work well, allowing your company to benefit from up to date strategies in the process.

Where does the research data come from?

Research from Econsultancy are collated by industry specialists, so you can learn from those in the know. Nothing will ever take the place of insider knowledge and expertise, so it pays to learn from accredited, experienced leaders in their chosen fields. Making the most of the huge information source that is available from Econsultancy is a wise choice, because increased knowledge and awareness is a great way to increase revenue and therefore profits.

Utilising the power and reach of the Internet is perhaps the single most important issue facing the business community, but without accurate, relevant information to hand many companies are merely dabbling. With Econsultancy, your organisation can face the future with confidence, armed with all the data you will ever need.

Recent research

Internet Statistics

Internet Statistics Compendium

Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Survey Reports

Digital Intelligence Briefing: Succeeding in the Omnichannel Age

The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools. The report is based on a global survey of 2,065 digital marketers and ecommerce professionals carried out in July and August 2016, and follows up on a similar waves of research from 2015 and 2013.

Survey Reports

State of Marketing Attribution

This State of Marketing Attribution report is produced by Econsultancy in association with AdRoll and explores the tools and processes employed for attribution, as well as the potential barriers to effective use of the capability. 

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