Understanding Customer Lifetime Value
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience
1. Foreword by Fresh Relevance Consumers have more products to choose from and more shops to consider than ever. But the modern shopper just doesn’t have the time to go through the thousands of SKUs that you might have on your website. Feeling overwhelmed by the endless shopping options at their fingertips, shoppers long for […]
Bridging the Customer Experience Gap
1. Executive summary The Bridging the Customer Experience Gap report, produced by Econsultancy in partnership with Zone and Cognizant, explores the extent to which companies are meeting consumer expectations. Based on surveys of both consumers and businesses, each with more than 1,000 respondents, the study is the most authoritative state-of-the-nation assessment of how well companies […]
A Marketer’s Guide to Chatbots
1. Introduction 1.1. Executive summary Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off. Nevertheless, the definitions around what a chatbot is and what a chatbot can do are still blurred. For the purpose of this […]
