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Research

  Future of Digital Marketing London

Econsultancy offers comprehensive research into digital marketing and ecommerce which provides all the information you are likely to need, and all from a central, easily accessible source. Whether you are looking for up to the minute data on market trends or informative guides on business strategies, you will find it with Econsultancy. We collate all the relevant intelligence on your behalf, saving you time and effort and allowing you to concentrate on the needs of your business.

Market Data

Statistics, facts and figures - great for presentations!
Template Files

Template files to help you with your web and digital marketing projects
Best Practice

Our definitive "how to" guides for digital marketing professionals
Trends & Innovation

What's happening out there? What's next? What's new?
Supplier Selection

Buyer's Guides and more to help you find the right supplier
Event Presentations

Missed one of our events? Get the presentations here

Who can benefit from this research?

Econsultancy’s research is intended for users in all industries, and are categorised for beginner, intermediate and expert levels. As a business professional, you need immediate access to the bigger picture, and with Econsultancy on your side you will be able to absorb all the necessary information that allows you to remain as competitive as possible, and to stay one step ahead of your rivals.

In the modern commercial environment, market trends are constantly changing, and Econsultancy’s research allow business leaders to interpret these trends and to take advantage of them. For example, marketing campaigns can be adapted to include recent innovations that have been shown to work well, allowing your company to benefit from up to date strategies in the process.

Where does the research data come from?

Research from Econsultancy are collated by industry specialists, so you can learn from those in the know. Nothing will ever take the place of insider knowledge and expertise, so it pays to learn from accredited, experienced leaders in their chosen fields. Making the most of the huge information source that is available from Econsultancy is a wise choice, because increased knowledge and awareness is a great way to increase revenue and therefore profits.

Utilising the power and reach of the Internet is perhaps the single most important issue facing the business community, but without accurate, relevant information to hand many companies are merely dabbling. With Econsultancy, your organisation can face the future with confidence, armed with all the data you will ever need.

Recent research

Survey Reports

Driving Digital Effectiveness with Product Thinking


This report, published in partnership with Code Computerlove, looks at how advanced companies are in their digital transformation, and assesses how widely the ideas of product thinking have been adopted. It explores these topics by looking at the views of brands and agencies, and by comparing the views of the top-performing businesses with those of their mainstream counterparts.

Trend Briefings

Embracing Predictive Marketing


This year’s Embracing Predictive Marketing report, the third in a series on this topic, produced in partnership with RedEye, follows a survey of 400 marketers carried out in 2016, and a series of qualitative interviews with senior practitioners conducted last year. This latest report revisited some of those interviewees and added others, supplementing the insights from these conversations with data from related survey-based Econsultancy reports.

Best Practice Guides

Navigating Brexit: A Provisional Guide for Marketers and HR (Talent)


The outcome of the EU referendum in 2016 and the negotiations that followed brought economic volatility and a prevailing uncertainty. The response of those in the marketing and digital industries has been pragmatic and focused on building their existing core strengths. This report gathers the opinions of business leaders, marketers and HR professionals, and reflects on a range of evidence of consumer and industry behaviours since 23 June 2016.

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