The 2019 Digital Trends: IT in Focus report, published by Econsultancy in association with Adobe, looks at the most significant, specifically IT-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as their greatest challenges.

The report is based on a global survey of nearly 13,000 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies.