The Digital Trends Report from Adobe and Econsultancy, now in its 11th year, is based on a global survey of over 13,000 brand marketers, agency professionals and marketing technologists.

In response to an extraordinary time, this Digital Trends Report is a departure from previous editions. It delves into new areas and examines areas that feel particularly important. These include the impact of a distributed workforce, empathy as the driver of experience and how to put customers first by having a brand purpose that resonates with employees.

Readers will learn why marketing has a growing role in strategy, why leaders in customer experience are outpacing their competitors and how people are the critical assets of companies undergoing instant transformation.

The report strives to go beyond the observation of the external forces changing marketing and the internal changes that result. The findings and trends are presented in conjunction with recommendations and case studies for context and inspiration.

For businesses of every kind, 2021 will be a year of recovery, making difficult decisions and turning the lessons of 2020 into plans for growth. The Digital Trends Report offers marketers specific insights and actions to help them thrive.