This report provides marketers with an overview of 60 popular and peer-recommended tools in four main categories: content and experience, data, analytics and insights, email and marketing automation and social media and customer relationships.

The goal of this report is to help marketers make efficient decisions about the online marketing technology products that are most likely to add value to their digital marketing efforts and understand how to make the most of them.

Based on a combination of desk research, survey responses amongst digital marketers and interviews with vendors, this report is relevant to digital marketers working either in B2B or B2C, anywhere in the world.