Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off.

A Marketer’s Guide to Chatbots will demystify chatbots and explore the uses, opportunities, challenges and applications of this technology. It will also provide guidance on the best way to implement a chatbot and explore future developments in this area. 

Econsultancy would like to thank the following interviewees who contributed to this report:

  • Ravi Raj, CEO, Passage AI
  • Victor Trokoudes, Co-founder and CEO, Plum
  • Rogier Van Enk, Vice President Digital Revenue & Distribution, Finnair
  • Lara Burns, Chief Digital and Technology Officer, Age UK
  • Jon Davies, Head of Digital, Vodafone
  • Dr Nicola Millard, Head of Customer Insights & Futures, BT
  • Isabel Perry, Head of Technology, Byte London
  • David Berkowitz, Principal, Serial Marketer
  • Nick Asbury, Writer, Asbury & Asbury
  • Inken Kuhlmann-Rhinow, Marketing Director, EMEA, HubSpot
  • Filip Filipov, VP Product Management, Skyscanner
  • Nick Knight, CEO for Australia and New Zealand, Domino’s

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