Trends & Innovation

A Marketer’s Guide to Virtual Reality

By Martin Talks,


The boundaries between what we have known as ‘reality’ and ‘virtual reality’ are rapidly collapsing. An experience online is as meaningful to many as an experience in the physical world. And both can interact with each other.

Virtual reality allows people to experience a brand’s offering in a real and visceral way that other media cannot equal. It can transport people to a stadium, a holiday destination or a shop. It can do this with animation or real video. It can even do this in real time with live streaming. The possibilities for selling experiences, educating and entertainment are endless.

The Marketer’s Guide to Virtual Reality attempts to demystify the world of virtual reality and explain how it can form part of your marketing ecosystem.

The report includes the best case studies from across sectors and explains how marketers can utilise virtual reality right now as part of brand strategy.

What you'll learn

  • Understanding virtual reality and how it fits in with the trend towards the breaking down of barriers between online and physical worlds.
  • Case studies on how brands are using virtual reality.
  • The breadth of opportunity afforded by virtual reality from brand extension, to content to advertising.
  • Important considerations for planning a virtual reality strategy.
  • Important considerations when contemplating creating a virtual reality experience.
  • A guide to the platforms and headsets.
  • Ways to approach virtual reality creation, generate ideas and find inspiration.
  • How to measure success.

Who should read this report?

This guide has been written primarily for C-suite and marketers but is equally relevant for those working in advertising.

Contributing Authors


Martin Talks

Founder, 10x Army

More reports from Martin Talks

Martin Talks is Founder of 10x Army, the wearable technology company. 10x Army aims to demystify the world of wearable technology and to help brands develop effective strategies, products and services to take advantage of this exciting and fast developing opportunity. So far 10x Army has developed both a Virtual Reality viewer for smartphones, called 10x Spex, and an activity tracker to improve wellness.

Prior to 10x Army, he was Founder of the strategic digital marketing agency Blue Barracuda and Global Digital Lead at Draftfcb (now called FCB).

He is a consultant with Econsultancy. He also regularly speaks at events on digital communications and technology.

When he’s not using, advising on or creating technology, Martin ring-fences time away from any screens. He founded the company Digital Detoxing ( that promotes a healthy balance between our online and offline worlds.

10x Army
+44 (0)7866 801580

Table of contents

1. Overview

  • What you'll learn
  • Who should read this report?
  • About the author

2. Executive Summary

3. Introduction

4. Virtual reality statistics

5. How can virtual reality help marketers?

6. A guide to VR headsets

7. A very brief guide to VR development

8. Content

9. Future of VR

10. Conclusion


  • Pdf SAMPLE: A Marketer’s Guide to Virtual Reality (680 KB PDF)
  • Pdf Disabled A Marketer’s Guide to Virtual Reality (1.43 MB PDF)

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