This condensed Econsultancy guide covers the main areas that marketers should consider when setting their measurement strategy. These include: 

  • The benefits of calculating ROI 
  • How to select the right ROI model 
  • Getting to grips with data 
  • Maximising the value of ROI 


For a deeper dive into measurement and ROI including best practice and case studies from The Economist, Monster and VOX cinema, please download Econsultancy’s Maximising the ROI of Digital Marketing Best Practice Guide.