Chapter 4. Social commerce continues to be an area of frequent change. This chapter covers what marketers need to know about the latest shifts including the growing popularity of social search, the rise of ‘deinfluencing’ and a course correction in live commerce.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce.  This is chapter four of four in the Q2 2023 edition of Digital Shift. View all chapters.