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Caroline McGuckian, LBi (formerly Wheel) With more than 10 years digital experience, Caroline’s career in media planning and buying spans Hobsons Publishing, Carat Interactive and her own agency Oscar Media which was acquired by LBi. As Media Director at LBi, Caroline leads a team of 15 media strategists, planners and buyers working for brands including Mothercare, Easycar, Blue Square and Marks & Spencer. Caroline is a frequent speaker at conferences and seminars, and is regularly quoted in trade press.


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