How are consumers’ concerns about diversity and representation reflected in advertising? How do consumers feel about advertisers being able to access their personal data? Do US consumers welcome advertising on gaming platforms?
These are just some of the questions answered by the data included in Econsultancy’s Advertising Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media, all drawn from Econsultancy’s Internet Statistics Database.
If you need to quickly pull together some stats on popular advertising formats, are preparing a report on your organisation’s social ad spending, or want to get a handle on TikTok advertising, search the Advertising Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:
- Views on diversity, representation and inclusion among consumers in the US and UK.
- Insights on CPM, CTR and spending for global paid social advertising.
- TikTok users’ views on advertising and sponsored content on the platform.
- The impact of misinformation, disinformation and fake news on consumer trust and brand reputation.
- Digital ad spending across the non-profit sector in the US and Canada.
These are the figures behind the most important trends in advertising. They have been collated from information available to the public and sorted by region and topic – we’ve done the hard work so you don’t have to.
The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.