How is the pandemic affecting cost per click on desktop? What percentage of paid ads are being seen on mobile devices? By how much is mobile ad spend expected to grow by the end of 2020?

These are just some of the questions answered by the data included in Econsultancy’s Advertising Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media all drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new social strategy, or need a hand convincing the board to invest in a new channel or tool, search the Advertising Internet Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • Types of ads that are leading in terms of viewability
  • The pandemic’s impact on CDC on social media
  • The trajectory of spending on podcast ads in the US.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.